Given the speed of time, we are now preferring our services
and products delivered to our doorstep. Companies that are now focusing on
providing that convenience to the customers are the “Early Birds”. This blog
shall only discuss one of such evolving services that is “Makeup and Hair” at
your Home/ Event. This convenience extends comfort to not only the beautiful
woman at the centre of attention but also is a relaxing notion to the
family/ friends of the show stopper.
Makeup/ Beauty Care Artists (Freelancers) are pushing their
businesses forward by providing such convenient services. Some charge for
travelling while others don’t. One of such artists that has been successfully delivering
this service directly to events and homes is Tina (Team Lead and Owner of
Makeup and Hair by Tina). Her unwavering passion to be a perfectionist helps her
reputation and she is preferred over others owing to her affordable rates. When
asked how does she do it, she told us that she follows a few simple rules,
1.
Interview the client over phone with quick
questions relating to preferred make over and brand preferences.
2.
Work out the plan in detail and pack her
essentials and more (always keep more).
3.
Leave little ahead of schedule to reach at a
more appropriate time.
4.
Pay attention to detail and conclude with
perfection keeping in view time and pressure.
Her Team understands her dedication and is organized the
same way. She is always on the go being called on fashion events, weddings and
social gatherings. Being a parent, she is managing her work and personal life
quite well. Her work is superb if you look at before and after pictures at Makeup and Hair by Tina Instagram.
She believes in building long lasting trust and satisfaction based client
relationships by providing after sale services like beauty treatment
consultation (whenever required) to her existing customers and throws in
something special (FOC) for her special customers.
Creative and Dedicated Artists like Tina need to be engaged
at more than one level. Beauty Care/ Therapy companies should hire these talented
young individuals as Brand Ambassadors who can promote recommend/ market their
products to masses. Educational Institutions should call on these graduates to come and tutor/ mentor fresh entrants.
By
Raheel Malik
Social Media Marketing Enthusiast & Supply Chain Professional
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